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KEYNOTE: Focus - the most important strategy in content marketing
26.01.2023 13:00:00
26.01.2023 13:30:00
Principles and strategies from 10 years building newsrooms and loving stories.
Born 1971 in Austria, lives with a very wise wife and 4 daughters in Berlin. Besides having pioneered content marketing in Germany, Lukas produces electronic music and works as a carpenter.
Lukas studied Visual media treatment 1990-1995 at the University for Applied Arts in Vienna and later General management at the Universität St.Gallen.
After versus journalistic positions at Austrian and German media companies he founded MediaGroup Berlin, then Germanys leading media advisory. The agency won numerous creative awards, amongst them 5 times international „Worlds best designed newspaper“ (Society of News Design).
Having started a big family, Lukas then had to diversify from journalism to corporate communication. Together with his partner, Rainer Burkhardt, he founded C3 Creative Code and Content, Europes leading content marketing group (Formerly KircherBurkhardt). As one of the most awarded content agencies, it became „Worlds best content marketing agency“ in 2017, USA. C3 develops newsrooms, content strategies and campaigns for amongst others Microsoft, Telekom, Porsche, Unilever, Kraft, operates in 5 countries, has 700+ employees and 100m+ turnover. The company was 2020 sold to Burda.
Lukas is now strategic advisor to agencies and business leaders.
Lukas Kircher Chief Creative Consultant COPE (C4)
Born 1971 in Austria, lives with a very wise wife and 4 daughters in Berlin. Besides having pioneered content marketing in Germany, Lukas produces electronic music and works as a carpenter.
Lukas studied Visual media treatment 1990-1995 at the University for Applied Arts in Vienna and later General management at the Universität St.Gallen.
After versus journalistic positions at Austrian and German media companies he founded MediaGroup Berlin, then Germanys leading media advisory. The agency won numerous creative awards, amongst them 5 times international „Worlds best designed newspaper“ (Society of News Design).
Having started a big family, Lukas then had to diversify from journalism to corporate communication. Together with his partner, Rainer Burkhardt, he founded C3 Creative Code and Content, Europes leading content marketing group (Formerly KircherBurkhardt). As one of the most awarded content agencies, it became „Worlds best content marketing agency“ in 2017, USA. C3 develops newsrooms, content strategies and campaigns for amongst others Microsoft, Telekom, Porsche, Unilever, Kraft, operates in 5 countries, has 700+ employees and 100m+ turnover. The company was 2020 sold to Burda.
Lukas is now strategic advisor to agencies and business leaders.
Lukas Kircher Chief Creative Consultant COPE (C4)
Born 1971 in Austria, lives with a very wise wife and 4 daughters in Berlin. Besides having pioneered content marketing in Germany, Lukas produces electronic music and works as a carpenter.
Lukas studied Visual media treatment 1990-1995 at the University for Applied Arts in Vienna and later General management at the Universität St.Gallen.
After versus journalistic positions at Austrian and German media companies he founded MediaGroup Berlin, then Germanys leading media advisory. The agency won numerous creative awards, amongst them 5 times international „Worlds best designed newspaper“ (Society of News Design).
Having started a big family, Lukas then had to diversify from journalism to corporate communication. Together with his partner, Rainer Burkhardt, he founded C3 Creative Code and Content, Europes leading content marketing group (Formerly KircherBurkhardt). As one of the most awarded content agencies, it became „Worlds best content marketing agency“ in 2017, USA. C3 develops newsrooms, content strategies and campaigns for amongst others Microsoft, Telekom, Porsche, Unilever, Kraft, operates in 5 countries, has 700+ employees and 100m+ turnover. The company was 2020 sold to Burda.
Lukas is now strategic advisor to agencies and business leaders.
