The Triple Threat: B2B Marketing’s Top 3 Trends for 2021
09.02.2021 02:08:00 09.02.2021 02:13:00
2020 threw every B2B marketer for loop after loop. How do you get your footing for the next 12 months? B2B marketing executive and innovation strategist Carla Johnson lays out the three things that B2B marketers need to get right in 2021. She’ll walk you through the trends and specifics of where to dedicate your time, team and budget so you can deliver the vision, market position and growth your company needs to succeed.
Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands served as the foundation for many of her eight books. In her latest, Fast Forward Files, she contributes to a larger collection of thoughts by some of the world’s greatest minds - Shazam co-founder Dhiraj Mukherjee, activist and entrepreneur Heather Mills and behavioral designer, technologist and mental-health champion Peter Trainor. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
Carla Johnson
International Keynote Speaker. Best-Selling Author. CMO.
Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands served as the foundation for many of her eight books. In her latest, Fast Forward Files, she contributes to a larger collection of thoughts by some of the world’s greatest minds - Shazam co-founder Dhiraj Mukherjee, activist and entrepreneur Heather Mills and behavioral designer, technologist and mental-health champion Peter Trainor. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.