Power of Influence: Beyond Social Media Hype
30.01.2020 11:30:00 30.01.2020 12:00:00
55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. In this session, you will get to understand how to go from experimenting with influencer marketing in social media to scaling a measurable, business-driven strategy. You’ll learn how influencer marketing impacts the customer journey, how to structure this emerging practice so you can articulate ROI beyond social media metrics, drive business results, and the true power of influence as a part of the strategic mix in the world of modern marketing.
Amisha Gandhi is currently Vice President, Influencer Marketing, SAP Ariba leading the AR, Partner and Influencer Marketing programs. Previously with SAP, she created the Global Influencer Marketing program and also held a variety of communications and marketing roles, establishing high-level programs for C-level executives and business teams. Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years with startups and notable brands such as Citysearch.com (USA Networks), HP, Google, Accenture, Merrill Lynch, VISA and Time-Warner.
Amisha Gandhi
VP, Influencer Marketing & Communications
SAP
Amisha Gandhi is currently Vice President, Influencer Marketing, SAP Ariba leading the AR, Partner and Influencer Marketing programs. Previously with SAP, she created the Global Influencer Marketing program and also held a variety of communications and marketing roles, establishing high-level programs for C-level executives and business teams. Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years with startups and notable brands such as Citysearch.com (USA Networks), HP, Google, Accenture, Merrill Lynch, VISA and Time-Warner.