Just bloody ask them: How to make content that an unfamiliar audience will love
30.01.2020 10:00:00 30.01.2020 10:30:00
We’re not all blessed with working for the sort of energy drink company that can stick a logo and a go-pro on someone’s motorcycle helmet, throw him off a cliff, and film the result. But that’s doesn’t need to be an obstacle. In fact, that’s when the job starts getting exciting. At Famly, we make software for nurseries and kindergartens. The world of early years education doesn’t have any influencers, and none of the people in it have ever seen our LinkedIn ads (trust me, we’ve tried). Speaking from my personal experience building a content brand from nothing to 100,000s of readers a month, I’ll tell you how I got to know our readers and produced a brand that people love - in a sector I used to know nothing about. And guess what? It starts by just bloody asking them.
Matt started writing in or around his 5th birthday and has got progressively better ever since. Now, as head of Content & Brand at Famly, he’s got a unique story to tell about how he grew a content brand from nothing to 100,000 visits a month, in the super-niche (and relatively hostile to newcomers) space of early years education.
Matt Arnerich
Head of Content & Brand Voice
Famly
Matt started writing in or around his 5th birthday and has got progressively better ever since. Now, as head of Content & Brand at Famly, he’s got a unique story to tell about how he grew a content brand from nothing to 100,000 visits a month, in the super-niche (and relatively hostile to newcomers) space of early years education.