KEYNOTE: "Making Lemonade: How Beyoncé can Teach the Modern Content Marketer to Rule the World"
31.01.2019 09:15:00 31.01.2019 10:00:00
Look at all the research you’re encountering around you. Whether it’s coming from your own sources of customer feedback or third-party research firms, there is one thing that customers care about—their experience. More often that not, our content and the experience around it is failing to meet our customers’ basic expectations. To solve that problem, we need Beyoncé. Yes, Beyoncé. Why the Queen B? Because she can not only teach us marketers how to do our work better, but how to ensure the experience through our content efforts doesn't cause our customers pain.
Michael Barber is the Senior Vice President, Chief Creative Officer at Godfrey. He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest US-based B2B agencies, and was named one of Marketo’s Fearless 50, which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.Outside of Godfrey, Michael hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.
Michael Barber
SVP, Chief Creative Officer
Godfrey
Michael Barber is the Senior Vice President, Chief Creative Officer at Godfrey. He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest US-based B2B agencies, and was named one of Marketo’s Fearless 50, which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.Outside of Godfrey, Michael hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.