Kampanje - media, reklame, teknologi, jobb - Nyheter på nett
Your Content Marketing Strategy Needs a Reality Check
01.02.2018 14:45:00
01.02.2018 15:30:00
Marketers have been operating under a false pretense regarding their audience's ability to concentrate for longer than 8 seconds. I call this the Myth of the Goldfish. In this session, I'll debunk the myth and reveal how changes in society's ability to multi-task are transforming how companies should approach their advertising strategy and content marketing efforts.
You will leave this session with a new understanding of: 1. How to create the most efficient content to fuel your demand generation efforts. 2. Why long-form content is an essential part of a successful integrated marketing strategy. 3. How to use advertising on LinkedIn as a testing ground for your broader content marketing strategy. 4. The importance of empowering employees as advocates to significantly expand the reach of your content.
B2B marketing experts aren’t supposed to take their strategic inspiration from The Clash, Kiss and Guns n Roses. They’re not supposed to deliver anecdotes and one-liners faster than a Motorhead guitar break. They’re not supposed to have that many tattoos.
<br /><br />
In short, they’re not supposed to be Jason Miller.
<br /><br />
If Jason doesn’t look or sound like a B2B marketer, it’s probably because he never planned on being a B2B marketer. After 10 years in the music business, he’s brought a unique approach to content and social media marketing at Marketo and LinkedIn, translating small budgets into proven ROI and helping other B2B marketers to do the same. His ideas, strategies and tactics aren’t just inspiring and entertaining – they’re proven to work on the frontline, helping break down and overcome some of the biggest challenges that marketers face today.
<br /><br />
A prolific writer, commentator and speaker, Jason is now the global content marketing leader at LinkedIn, a professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. When he’s not plotting the latest SEO trends, innovating new content marketing formats, or tracking the ROI of social, he’s fuelling his rock n roll soul as an award-winning concert photographer. It’s a combination that brings a unique energy and a unique perspective to the world of B2B marketing: passionate, creative, no-nonsense and innovative; helping brands tell their story like they’re ready to change the world.
Jason Miller Global Content Marketing Leader LinkedIn
B2B marketing experts aren’t supposed to take their strategic inspiration from The Clash, Kiss and Guns n Roses. They’re not supposed to deliver anecdotes and one-liners faster than a Motorhead guitar break. They’re not supposed to have that many tattoos.
<br /><br />
In short, they’re not supposed to be Jason Miller.
<br /><br />
If Jason doesn’t look or sound like a B2B marketer, it’s probably because he never planned on being a B2B marketer. After 10 years in the music business, he’s brought a unique approach to content and social media marketing at Marketo and LinkedIn, translating small budgets into proven ROI and helping other B2B marketers to do the same. His ideas, strategies and tactics aren’t just inspiring and entertaining – they’re proven to work on the frontline, helping break down and overcome some of the biggest challenges that marketers face today.
<br /><br />
A prolific writer, commentator and speaker, Jason is now the global content marketing leader at LinkedIn, a professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. When he’s not plotting the latest SEO trends, innovating new content marketing formats, or tracking the ROI of social, he’s fuelling his rock n roll soul as an award-winning concert photographer. It’s a combination that brings a unique energy and a unique perspective to the world of B2B marketing: passionate, creative, no-nonsense and innovative; helping brands tell their story like they’re ready to change the world.
Jason Miller Global Content Marketing Leader LinkedIn
B2B marketing experts aren’t supposed to take their strategic inspiration from The Clash, Kiss and Guns n Roses. They’re not supposed to deliver anecdotes and one-liners faster than a Motorhead guitar break. They’re not supposed to have that many tattoos.
<br /><br />
In short, they’re not supposed to be Jason Miller.
<br /><br />
If Jason doesn’t look or sound like a B2B marketer, it’s probably because he never planned on being a B2B marketer. After 10 years in the music business, he’s brought a unique approach to content and social media marketing at Marketo and LinkedIn, translating small budgets into proven ROI and helping other B2B marketers to do the same. His ideas, strategies and tactics aren’t just inspiring and entertaining – they’re proven to work on the frontline, helping break down and overcome some of the biggest challenges that marketers face today.
<br /><br />
A prolific writer, commentator and speaker, Jason is now the global content marketing leader at LinkedIn, a professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. When he’s not plotting the latest SEO trends, innovating new content marketing formats, or tracking the ROI of social, he’s fuelling his rock n roll soul as an award-winning concert photographer. It’s a combination that brings a unique energy and a unique perspective to the world of B2B marketing: passionate, creative, no-nonsense and innovative; helping brands tell their story like they’re ready to change the world.
