Stop thinking in campaigns
01.02.2018 14:15:00 01.02.2018 14:45:00
VICE Scandinavias Head of Strategy, Vicky Chen, will explain how VICE's in-house creative services agency, Virtue utilizes an editorial approach to commercial content when creating content for a millennial audience in the digital age.
Psychologist-turned-strategist who’s spent the last 10 years crafting marketing solutions for global brands in New York, Amsterdam, San Francisco, and now Scandinavia. I oversee the strategic output for VICE across its offices in Copenhagen, Stockholm, and Oslo, with a current focus on business development and building out a team in Norway. <br /><br /> I have a diverse background, ranging from brand & creative strategy, to digital/UX strategy and customer experience design. In previous roles, I’ve re-imagined digital platforms for tech clients such as Visa, Hyatt, Verizon and Salesforce, as well as creating global launch strategies for CPG brands such as Heineken, Red Bull and Adidas.
Vicky Chen
Head of Strategy
VICE Scandinavia
Psychologist-turned-strategist who’s spent the last 10 years crafting marketing solutions for global brands in New York, Amsterdam, San Francisco, and now Scandinavia. I oversee the strategic output for VICE across its offices in Copenhagen, Stockholm, and Oslo, with a current focus on business development and building out a team in Norway. <br /><br /> I have a diverse background, ranging from brand & creative strategy, to digital/UX strategy and customer experience design. In previous roles, I’ve re-imagined digital platforms for tech clients such as Visa, Hyatt, Verizon and Salesforce, as well as creating global launch strategies for CPG brands such as Heineken, Red Bull and Adidas.