Stepping out of the niche – how Content can drive Business and Brand Performance
01.02.2018 09:00:00 01.02.2018 09:45:00
Gregor will talk about the next step in the evolution away from content marketing towards the future of marketing and our strategy to become a future lead agency of reference with large, global brands as well as our future positioning which will be content / creative led, consumer centric and tech enabled. Also, he will talk about how it will be much more about driving brand and business performance at the same time.
Gregor Vogelsang is Managing Partner and Managing Director of Strategy & Internationalization at C3, the agency that was created at the end of 2014 from a merger between the Burda Creative Group and Kircher Burkhard. Before becoming Managing Director of the Burda Creative Group in 2011, he was a responsible partner with the European media consulting team at Booz & Company. <br /><br /> Gregor Vogelsang studied journalism at the Ludwig-Maximilians University in Munich and is a graduate of the German School of Journalism. He also has a degree in management studies from the London School of Economics and Political Science (LSE) and a Masters from INSEAD in Fontainebleau, France. <br /><br /> In addition to his role as the managing partner of C3 in charge of strategy, he is the Chief Operating Officer of Burda Magazine Holding – a position he has held since 2011.
Gregor Vogelsang
Managing Partner and Managing Director of Strategy & Internationalization
C3
Gregor Vogelsang is Managing Partner and Managing Director of Strategy & Internationalization at C3, the agency that was created at the end of 2014 from a merger between the Burda Creative Group and Kircher Burkhard. Before becoming Managing Director of the Burda Creative Group in 2011, he was a responsible partner with the European media consulting team at Booz & Company. <br /><br /> Gregor Vogelsang studied journalism at the Ludwig-Maximilians University in Munich and is a graduate of the German School of Journalism. He also has a degree in management studies from the London School of Economics and Political Science (LSE) and a Masters from INSEAD in Fontainebleau, France. <br /><br /> In addition to his role as the managing partner of C3 in charge of strategy, he is the Chief Operating Officer of Burda Magazine Holding – a position he has held since 2011.