Creating a successful Native Advertising Strategy in 2017
26.01.2017 10:00:00 26.01.2017 10:30:00
Native advertising has seen continued growth over the past few years. As we enter into 2017 this will continue to accelerate as more publishers, technology and agency/advertisers jump on board. This presentation will explore some of the fundamental principles of native, what it is, how to use it and a look into the some of the technology behind the global players including the rise in native programmatic. The presentation will also look at some of the differences between content marketing and native and explore where native can fill in the gaps from a paid perspective. The focus will of the presentation will be on native advertising outside the Google and Facebook eco-system.
Ben Myers, Founder of Advant Technology Ltd, is an expert in digital media, specialising in programmatic advertising across video, display and native advertising encompassing both brand and DR activity. He’s helped take start-ups through to highly profitable companies including Teads.tv (soon to IPO).
Ben Myers,
Founder,
Advant Technology Ltd
Ben Myers, Founder of Advant Technology Ltd, is an expert in digital media, specialising in programmatic advertising across video, display and native advertising encompassing both brand and DR activity. He’s helped take start-ups through to highly profitable companies including Teads.tv (soon to IPO).