Audience First
27.01.2016 09:00:00 27.01.2016 09:30:00
• Understanding your audience – who they are, where they are and what they want • Editorial strategy – planning, creation, delivery • Multi-platform content – delivering editorial to the audience, wherever and however they need it
Helena Lang was appointed Editor of Sainsbury’s Magazine in May 2009. Her previous experience includes three years as Editor of Source, the John Lewis magazine produced by John Brown and many years in senior roles on women’s lifestyle glossy magazines in the UK such as Red, Psychologies, Cosmopolitan, Prima and Options. Helena was made Editor-in-Chief for the Sainsbury’s magazine brand in 2013 and is responsible for all the print and digital content as well as brand extensions such as books and reader events
Helena Lang
Editor-in-Chief
Sainsbury's Magazine, Seven
Helena Lang was appointed Editor of Sainsbury’s Magazine in May 2009. Her previous experience includes three years as Editor of Source, the John Lewis magazine produced by John Brown and many years in senior roles on women’s lifestyle glossy magazines in the UK such as Red, Psychologies, Cosmopolitan, Prima and Options. Helena was made Editor-in-Chief for the Sainsbury’s magazine brand in 2013 and is responsible for all the print and digital content as well as brand extensions such as books and reader events