The Top 10 Drivers of Advertising Profitability
30.03.2017 13:00:00 30.03.2017 13:30:00
Top 10 Drivers of Advertising Profitability is an update of the original 2008 paper written by Paul Dyson and Karl Weaver. Paul has revisited the topic and will talk about what has changed in the last 8 years and how the growth of online has made the marketers’ world more complex but at the same time offers more opportunity. The focus is still on which levers marketers can pull to have the biggest impact on their advertising profitability and is based on Paul’s experience and Data2Decisions’ database of over 3,500 advertising campaigns
Paul Dyson startet markedsføringsanalysebedriften Data2Decisions i 2001, og har nå 12 etablerte kontorer, over hele verden.
Paul Dyson

Data2Decisions
Paul Dyson startet markedsføringsanalysebedriften Data2Decisions i 2001, og har nå 12 etablerte kontorer, over hele verden.