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An Economics graduate, Seamus joined Abbott Mead Vickers BBDO in 1991 where he spent seven years and was elected to the Board in February 1996. Clients included, The Economist, Yellow Pages, Pepsi and Wrigley. He ran the Team which won and developed BT’s ‘It’s good to talk’ campaign . Seamus moved to Bartle Bogle Hegarty in1998. The first ever external appointment to the Executive Management Board. In 2003 he joined Leo Burnett as Executive Vice President on the Executive Management Board and Chairman of the Agency’s Leadership Group. Seamus became Communications Director of Prostate Cancer UK in 2011 and led a total ‘inside-out’ corporate re-branding project and launched the organisation’s first national integrated communications campaign. In July 2013, he joined forward thinking as Director, responsible for key projects and business development. In January 2015 he joined both #ogilvychange and BrainJuicer - splitting his time equally between them. These are the two market-leading companies specialising in the application of behavioural science and behaviour change strategies to brand and creative development.