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Designing for Trust: How to get the advertiser / agency relationship back on track

30.03.2017 09:00:00 30.03.2017 10:00:00

Tom Denford is one of the world’s most trusted advisors to senior marketers and procurement leaders on navigating media and digital transformation. <br> Prior to founding ID Comms in 2009 with ex-Nike media director David Indo, Tom had held global strategy roles at major media and creative agencies, including Carat in London and JWT in New York. <br> Since 2009 Tom has steered ID Comms expansion as ‘the media change’ consultancy – committed to help advertisers focus their media investments on driving a business outcome, structure internally with the right knowledge, process and tools and to work productively with the best media agencies.