Adopting a marketing mindset for the modern digital world
12.10.2017 09:10:00 12.10.2017 09:45:00
These are the awkward adolescent years of digital marketing. There has never been a more exciting time to work in marketing. With each new wave of technology, marketers can connect with their audiences more directly and deeply than ever before. But organizations haven’t quite kept pace with the potential brought by technology. Many marketers adopt new tools while still following a Mad Men-era playbook. And marketers have to face unprecedented challenges such as ad fraud, ad blocking, viewability, and brand safety. This talk will frame the right marketing mindset needed to take advantage of the modern digital world.
Tom Fishburne er mannen bak The Marketoonist. Ukentlig publiseres hans ”på kornet” cartoons i fagpublikasjoner over hele verden. Tom sine cartoons blir daglig ”lånt” og brukt i presentasjoner over hele verden. Fordi han alltid er spot on og alltid aktuell.
Tom Fishburne
The Marketoonist
The Marketoonist
Tom Fishburne er mannen bak The Marketoonist. Ukentlig publiseres hans ”på kornet” cartoons i fagpublikasjoner over hele verden. Tom sine cartoons blir daglig ”lånt” og brukt i presentasjoner over hele verden. Fordi han alltid er spot on og alltid aktuell.