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ePrivacy, what next for the direct marketing industry
11 month after the implementation deadline of the GDPR, companies are still working to find the right way to set it up in practice, and complaints are on their way to Data Protection Authorities. In this context, what does the ePrivacy Regulation means for the direct marketing and advertising industry. After 2 years of discussions in Brussels, the legislators still haven’t found agreement on the file. With the European elections taking place in one month, what will happen to the ePrivacy?