Building transparency, block by (block)
11.10.2018 11:20:00 11.10.2018 11:50:00
Mary will speak about the current practical applications for blockchain within the media industry, how to transform the supply chain and how to radically improve transparency between client, agency and media owners. This session will also focus on how the use of blockchain is likely to evolve and what this means for the ecosystem. A key part in her presentation is their model “The hidden donut of death”. A model that illustrates the hidden margins in the programmatic pathway.
Mary Keane - Dawson
co-founder & CEO
TRUTH Media Agency.