THE FUTURE OF TRADING
14.06.2018 10:55:00 14.06.2018 11:20:00
While programmatic has undoubtedly been a big step forward for digital advertising, has it lived up to the near-utopian promise of painlessly connecting marketers with potential customers, with cost efficiency, and in a brand-safe environment? Nigel Gilbert, Chief Market Strategist, EMEA at AppNexus, will discuss future of programmatic trading, what the next 12 months look like and the key themes that impact the market: marketplaces and value chain transparency, efficiency & effectiveness and differentiation & outcomes through machine learning, and privacy & legislation.
Nigel Gilbert, VP of Strategic Development, EMEA Nigel has been with AppNexus since 2011, holding the position of VP of Sales, EMEA before being appointed the VP of Strategic Development for the entire region. Prior to joining AppNexus, Nigel served as Head of Orange Ad Market (UK & FR) for France Telecom. He was responsible for all commercial operations at Orange Ad Market, the real-time bidding (RTB) exchange. Previously, Nigel was a co-founder of Unanimis, the first and largest digital publisher network in the UK. As Commercial Director for Unanimis, he established and managed sales operations for eBay, BBC, Channel 5, and the London Stock Exchange, among others. At the time Unanimis was acquired by the Orange France Telecom Group in 2009, it was one of the largest digital buying points in the UK.
Nigel Gilbert
Chief Market Strategist EMEA
AppNexus
Nigel Gilbert, VP of Strategic Development, EMEA Nigel has been with AppNexus since 2011, holding the position of VP of Sales, EMEA before being appointed the VP of Strategic Development for the entire region. Prior to joining AppNexus, Nigel served as Head of Orange Ad Market (UK & FR) for France Telecom. He was responsible for all commercial operations at Orange Ad Market, the real-time bidding (RTB) exchange. Previously, Nigel was a co-founder of Unanimis, the first and largest digital publisher network in the UK. As Commercial Director for Unanimis, he established and managed sales operations for eBay, BBC, Channel 5, and the London Stock Exchange, among others. At the time Unanimis was acquired by the Orange France Telecom Group in 2009, it was one of the largest digital buying points in the UK.