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JACOB LACHMANN BIO: Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Currently, he is the CEO of AudienceProject, a unique, award-winning MarTech company delivering transparency and optimising advertiser outcomes for brands, publishers and agencies in the digital ad industry, a company which he joined in August 2015. Prior to AudienceProject, Jacob acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral, he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones of Jacob’s work. Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as an industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.