Native’s part of a programmatic world
14.06.2018 12:50:00 14.06.2018 13:10:00
Native by its very definition is to become the actual content on the media it appears on. In a media landscape were data and automated buying through programmatic is becoming standard one have to question where native as a format fits in. How can native as a format become more qualitative, less intrusive and more relevant if there’s no filter in between. With upcoming data regulations and rise of adblockers we need to understand how a pull strategy with native as a distribution format works with programmatic.
JACOB LACHMANN BIO: Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Currently, he is the CEO of AudienceProject, a unique, award-winning MarTech company delivering transparency and optimising advertiser outcomes for brands, publishers and agencies in the digital ad industry, a company which he joined in August 2015. Prior to AudienceProject, Jacob acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral, he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones of Jacob’s work. Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as an industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.
Jacob Lachmann
CEO
AudienceProject
JACOB LACHMANN BIO: Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Currently, he is the CEO of AudienceProject, a unique, award-winning MarTech company delivering transparency and optimising advertiser outcomes for brands, publishers and agencies in the digital ad industry, a company which he joined in August 2015. Prior to AudienceProject, Jacob acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral, he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones of Jacob’s work. Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as an industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.