Marketer’s Are From Mars, Consumers Are From New Jersey
14.06.2018 14:15:00 14.06.2018 15:00:00
In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
Dr. Johnny Ryan is Head of Ecosystem for PageFair, currently focusing on GDPR, the ePrivacy Regulation, and media sustainability. His expert commentary on adblocking, privacy, and digital has appeared in publications all over the world. He has a background in policy think tanks, academia, and media. He started his career as a designer, and returned to design thinking later as Executive Director of The Innovation Academy at University College Dublin. He was an associate on the emerging digital environment at the Judge Business School of the University of Cambridge, and occasionally lectures at the Business School of University College Dublin. He has a PhD from the University of Cambridge.
Dr. Johnny Ryan
Dr. Johnny Ryan is Head of Ecosystem for PageFair, currently focusing on GDPR, the ePrivacy Regulation, and media sustainability. His expert commentary on adblocking, privacy, and digital has appeared in publications all over the world. He has a background in policy think tanks, academia, and media. He started his career as a designer, and returned to design thinking later as Executive Director of The Innovation Academy at University College Dublin. He was an associate on the emerging digital environment at the Judge Business School of the University of Cambridge, and occasionally lectures at the Business School of University College Dublin. He has a PhD from the University of Cambridge.