Defence against the FANGed Monster
14.06.2018 09:25:00 14.06.2018 09:50:00
We live in interesting times. Facebook, Amazon, Netflix and Google have become a worldwide threat to the profitability of linear TV advertising. P&G have pulled huge budget – and the credibility - out of digital advertising. What is the poor advertiser – and TV platform owner – to do? Addressable TV advertising may provide an answer.
Vincent has been a marketing and communications consultant for longer than he cares to remember and his company, OBICO, has worked recently with IKEA worldwide, with Delsey in France, with TV Norge in Norway, with KVD in Sweden, with H P Therkelsen, Steensgaard and Morsø in Denmark, with Nederman in the USA and with the Oras Group across Europe. He also consults with Omnicom and ZenithOptimedia on media issues and has been involved in moves to develop future TV advertising systems.
Vicent O`Brien

OBICO
Vincent has been a marketing and communications consultant for longer than he cares to remember and his company, OBICO, has worked recently with IKEA worldwide, with Delsey in France, with TV Norge in Norway, with KVD in Sweden, with H P Therkelsen, Steensgaard and Morsø in Denmark, with Nederman in the USA and with the Oras Group across Europe. He also consults with Omnicom and ZenithOptimedia on media issues and has been involved in moves to develop future TV advertising systems.