The Internet is a Giant Lie Factory — The Secret History of Brand Safety
12.09.2018 09:30:00 12.09.2018 10:00:00
Since 2016, fake news have become the fastest growing website category. Virulent political clickbait is the latest in a series of “get rich quick schemes” focused on exploiting advertisers and internet users. Whereas the much talked about ad-funded terror sites, such as those associated with ISIS, are few and far in between, an eco-system of tens of thousands of politically loaded spam sites pocketed more than a US$ 1 billion in 2017. In this session you will learn how online advertising’s brand safety problem went from ads occasionally appearing on porn sites, to an advertiser funded wave of political radicalism together, together with advice on how to best counter the problem without competitive disadvantage.
Mikko Kotila