Media Planning in 2021 and Beyond
08.10.2020 11:40:00 08.10.2020 12:20:00
Samuel believes that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. In this talk, he uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today. We need to integrate traditional and online channels as well as long-term and short-term strategies in the most effective ways.
A former newspaper editor? and director of marketing in the high-tech industry, Samuel Scott is now a professional marketing keynote speaker as well as The Promotion Fix columnist for The Drum and a member of Toastmasters International. He uses his prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Born and raised in the United States, he is now based out of Tel Aviv.
Samuel Scott
Marketing Key Note Speaker, columnist and consultant
A former newspaper editor? and director of marketing in the high-tech industry, Samuel Scott is now a professional marketing keynote speaker as well as The Promotion Fix columnist for The Drum and a member of Toastmasters International. He uses his prior careers in journalism and marketing to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Born and raised in the United States, he is now based out of Tel Aviv.