Om

På ADTECH: Programmatisk sørger vi for at du som annonsør kommer på riktig kurs og trygt i havn. Mange opplever fremdeles programmatisk som både vanskelig og litt mystisk, derfor går vi tett på utfordringer, illustrerer fordeler, gir tips og presenterer caser. En fullpakket dag med mange foredrag og debatter. Få med deg hele 10 foredragsholdere: The Ad Contrarian Bob Hoffmann, Trivago, PageFair, AppNexus, Adform, CAPA, AudienceProject, OBICO og Strossle. Vi gleder oss til å se deg!

Program
Torsdag 14.06.2018
Dag:

08:15 - 08:40

Registrering og kaffe

08:45 - 09:00

Hva mener Annonsørene om programmatisk i 2018?

Her kommer rykende ferske tall fra ANFO rapporten; Den Store Annonsørrapporten 2018. Rapporten er et resultat av en større studie gjennomført blant norske annonsører. Rapporten har tidligere fått stor ... les mer
Håvard Rønnevig Bakken er konferanseansvarlig og hovedansvarlig for ANFO Effekt. Han er utdannet cand.polit fra UiO og har en bred salgs- og analysekompetanse med erfaring fra media, reklame- og mediebyrå. Håvard tar ofte en lead rolle i ANFO sine analyseprosjekter.
Håvard Rønnevig Bakken
Fagdirektør
ANFO
09:00 - 09:25

Programmatic on Scale – do’s and don’ts

Her kommer rykende ferske tall fra ANFO rapporten; Den Store Annonsørrapporten 2018. Rapporten er et resultat av en større studie gjennomført blant norske annonsører. Rapporten har tidligere fått stor ... les mer
Thomas Wrobel works since 2012 at trivago. He established various digital marketing channels at trivago and administers them. Before that, he worked at a well-known network media agency and a full service eCommerce solution. After ten years of experience in dynamic and digital marketing and eCommerce, he is now focussing on marketing technologies.
Thomas Wrobel
Global Head of Performance Marketing
Trivago
09:25 - 09:50

Defence against the FANGed Monster

We live in interesting times. Facebook, Amazon, Netflix and Google have become a worldwide threat to the profitability of linear TV advertising. P&G have pulled huge budget – and the credibility - out ... les mer
Vincent has been a marketing and communications consultant for longer than he cares to remember and his company, OBICO, has worked recently with IKEA worldwide, with Delsey in France, with TV Norge in Norway, with KVD in Sweden, with H P Therkelsen, Steensgaard and Morsø in Denmark, with Nederman in the USA and with the Oras Group across Europe. He also consults with Omnicom and ZenithOptimedia on media issues and has been involved in moves to develop future TV advertising systems.
Vicent O`Brien

OBICO
09:50 - 10:20

Pause - møte sponsorer, mingle og smoothie fra ALLER Media

10:20 - 10:55

ADTalk: In-House Programmatic Fordeler & Ulemper

Moderator: Thomas Straw, Partner i Hensikt. Tim Nilo, Managing Director i mediebyrået Zenith Steinar Kvam, ADFORM Stefan Kehl, Market Director Norway & Denmark - AppNexus Andreas Størmer-Nilsen, Manager ... les mer
10:55 - 11:20

THE FUTURE OF TRADING

While programmatic has undoubtedly been a big step forward for digital advertising, has it lived up to the near-utopian promise of painlessly connecting marketers with potential customers, with cost efficiency, ... les mer
Nigel Gilbert, VP of Strategic Development, EMEA Nigel has been with AppNexus since 2011, holding the position of VP of Sales, EMEA before being appointed the VP of Strategic Development for the entire region. Prior to joining AppNexus, Nigel served as Head of Orange Ad Market (UK & FR) for France Telecom. He was responsible for all commercial operations at Orange Ad Market, the real-time bidding (RTB) exchange. Previously, Nigel was a co-founder of Unanimis, the first and largest digital publisher network in the UK. As Commercial Director for Unanimis, he established and managed sales operations for eBay, BBC, Channel 5, and the London Stock Exchange, among others. At the time Unanimis was acquired by the Orange France Telecom Group in 2009, it was one of the largest digital buying points in the UK.
Nigel Gilbert
VP of Strategic Development
EMEA
11:20 - 11:45

Programmatic Forensics – The Discovery of HyphBot

Last Year Adform discovered one on the biggest Botnets of all time. Fraud is still a problem, but with the HyphBot discovery we showed how it is possible to effectively find and fight fraud. Andreas Sierts ... les mer
Andreas Sierts
Director Strategic Operations and Business Intelligence
ADFORM
11:45 - 12:30

Lunsj - Tapas

12:30 - 12:50

The Value of Proximity and Location marketing

CAPA har jobbet i proximity økosystemet i 3 år, der de blant annet har jobbet med startups som; Fluxloop og Unacast, som nå begge er store i ett voksende marked. Både nasjonalt og internasjonalt. Men ... les mer
Erling Hjortehaug
Digital Product Manager
CAPA Kinoreklame
12:50 - 13:10

Native’s part of a programmatic world

Native by its very definition is to become the actual content on the media it appears on. In a media landscape were data and automated buying through programmatic is becoming standard one have to question ... les mer
JACOB LACHMANN BIO: Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Currently, he is the CEO of AudienceProject, a unique, award-winning MarTech company delivering transparency and optimising advertiser outcomes for brands, publishers and agencies in the digital ad industry, a company which he joined in August 2015. Prior to AudienceProject, Jacob acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral, he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones of Jacob’s work. Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as an industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.
Jacob Lachmann
CEO
AudienceProject
13:30 - 13:50

PAUSE

13:50 - 14:15

We get what we deserve. And along came GDPR.

Om digitale utfordringer, de litt større spørsmålene knyttet til internet, nett nøytralitet og GDPR. Det er dessverre slik at de nye kravene knyttet til bla GDPR er en konsekvens av at litt for mange av ... les mer
Dr. Johnny Ryan is Head of Ecosystem for PageFair, currently focusing on GDPR, the ePrivacy Regulation, and media sustainability. His expert commentary on adblocking, privacy, and digital has appeared in publications all over the world. He has a background in policy think tanks, academia, and media. He started his career as a designer, and returned to design thinking later as Executive Director of The Innovation Academy at University College Dublin. He was an associate on the emerging digital environment at the Judge Business School of the University of Cambridge, and occasionally lectures at the Business School of University College Dublin. He has a PhD from the University of Cambridge.
Dr. Johnny Ryan

14:15 - 15:00

Marketer’s Are From Mars, Consumers Are From New Jersey

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" ... les mer
Dr. Johnny Ryan is Head of Ecosystem for PageFair, currently focusing on GDPR, the ePrivacy Regulation, and media sustainability. His expert commentary on adblocking, privacy, and digital has appeared in publications all over the world. He has a background in policy think tanks, academia, and media. He started his career as a designer, and returned to design thinking later as Executive Director of The Innovation Academy at University College Dublin. He was an associate on the emerging digital environment at the Judge Business School of the University of Cambridge, and occasionally lectures at the Business School of University College Dublin. He has a PhD from the University of Cambridge.
Dr. Johnny Ryan

Dag:

Arrangører

Foredragsholdere

Dr. Johnny Ryan

Jacob Lachmann
CEO
AudienceProject
Erling Hjortehaug
Digital Product Manager
CAPA Kinoreklame
Andreas Sierts
Director Strategic Operations and Business Intelligence
ADFORM
Nigel Gilbert
VP of Strategic Development
EMEA
Vicent O`Brien

OBICO
Thomas Wrobel
Global Head of Performance Marketing
Trivago
Håvard Rønnevig Bakken
Fagdirektør
ANFO

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