Kampanje - media, reklame, teknologi, jobb - Nyheter på nett
AdFraud: The What, the How, the Why, the Who, and Where
25.10.2016 14:00:00
25.10.2016 14:30:00
Shailin Dahr will provide advisory consultation on how to prevent advertising budgets from being spent on fraudulent sites and traffic. His method involves no technology but rather focuses on training your team in a sustainable manner so that there is actual learning and never a reliance on a technology partner.
a. What is Ad-Fraud?
b. How did Ad-Fraud start?
c. How big is Ad-Fraud now?
d. How did Ad-Fraud get so big?
e. Where does the money from Ad-Fraud go?
One of the few genuinely independent ad fraud consultants, Shailin is the author of Uncommon Sense for Ad Tech, an authoritative text on adtech, providing an unparalleled level of detail on the topic. Having worked years as a programmatic trader, and having gained first- hand experience in poorly understood, yet widely used practices of arbitrage and traffic sourcing, Shailin brings to the adtech industry a breadth of knowledge only few can claim. Ranging from meticulously thought out play-books for highly competitive media investment, to the dark arts of the adtech underbelly. Shailin’s consultancy, The Dhar Method, provides advisory and consultation on preventing advertising budgets from being spent on fraudulent sites and traffic. His unique method does not involve use of any technology, but focus on training your team in a way that guarantees true learning and understanding, together with sustainable results without reliance on 3rd- party technology partners. The Dhar Method services cover topics ranging from fundamental workings of programmatic advertising to every-day realities of billions of dollars of advertiser money being wasted on fake traffic and other forms of ad-fraud. The Dhar Method Services include staff training, supply and vendor audits, and various other buy-side focused evaluations.
Shailin Dahr
Shailin Dhar Shailin’s consultancy
One of the few genuinely independent ad fraud consultants, Shailin is the author of Uncommon Sense for Ad Tech, an authoritative text on adtech, providing an unparalleled level of detail on the topic. Having worked years as a programmatic trader, and having gained first- hand experience in poorly understood, yet widely used practices of arbitrage and traffic sourcing, Shailin brings to the adtech industry a breadth of knowledge only few can claim. Ranging from meticulously thought out play-books for highly competitive media investment, to the dark arts of the adtech underbelly. Shailin’s consultancy, The Dhar Method, provides advisory and consultation on preventing advertising budgets from being spent on fraudulent sites and traffic. His unique method does not involve use of any technology, but focus on training your team in a way that guarantees true learning and understanding, together with sustainable results without reliance on 3rd- party technology partners. The Dhar Method services cover topics ranging from fundamental workings of programmatic advertising to every-day realities of billions of dollars of advertiser money being wasted on fake traffic and other forms of ad-fraud. The Dhar Method Services include staff training, supply and vendor audits, and various other buy-side focused evaluations.
Shailin Dahr Shailin Dhar Shailin’s consultancy
One of the few genuinely independent ad fraud consultants, Shailin is the author of Uncommon Sense for Ad Tech, an authoritative text on adtech, providing an unparalleled level of detail on the topic. Having worked years as a programmatic trader, and having gained first- hand experience in poorly understood, yet widely used practices of arbitrage and traffic sourcing, Shailin brings to the adtech industry a breadth of knowledge only few can claim. Ranging from meticulously thought out play-books for highly competitive media investment, to the dark arts of the adtech underbelly. Shailin’s consultancy, The Dhar Method, provides advisory and consultation on preventing advertising budgets from being spent on fraudulent sites and traffic. His unique method does not involve use of any technology, but focus on training your team in a way that guarantees true learning and understanding, together with sustainable results without reliance on 3rd- party technology partners. The Dhar Method services cover topics ranging from fundamental workings of programmatic advertising to every-day realities of billions of dollars of advertiser money being wasted on fake traffic and other forms of ad-fraud. The Dhar Method Services include staff training, supply and vendor audits, and various other buy-side focused evaluations.
