Is data led creative the end of creativity?
26.10.2017 12:30:00 26.10.2017 13:00:00
Increasingly we talk about the necessity of creative and data to work together, but is the end goal full automation? Looking at where automation is now, what the next steps are and why people aren't going to disappear from marketing quite yet.
Charlie joined the programmatic industry in 2010. Since then he helped grow GDM Digital, one of the largest?? European independent trading desks, for sale to Ve Interactive. In 2017 Charlie joined The Programmatic Advisory, an independent consultancy, as a partner. His role at The Programmatic Advisory involves both training and implementation of best practice programmatic strategy for direct clients.
Charlie Ashe
Client Partner
Programmatic Advisory
Charlie joined the programmatic industry in 2010. Since then he helped grow GDM Digital, one of the largest?? European independent trading desks, for sale to Ve Interactive. In 2017 Charlie joined The Programmatic Advisory, an independent consultancy, as a partner. His role at The Programmatic Advisory involves both training and implementation of best practice programmatic strategy for direct clients.