Proven practice - in practice: The new TINE way
23.03.2021 00:13:00 23.03.2021 00:23:00
The new marketing strategy in TINE is based on proven best practice and both new and classical principles. The implementation has created some quite big changes in the organisation and demands an increased focus on continuous improvement. What is the fundament and how was it done?
Rick has spent over 20y in FMCG marketing leading iconic brands including Heineken, Cadbury and Oreo in Northern Europe and South East Asia. As CMO at TINE Group he has overseen the re-organisaiton of marketing into part of one integrated commercial team, the relaunch of one "Tine brand", Tine's first Category Growth Platforms, and developed new Ways of Working for Tine marketing team based on the infamous Laws of Growth.
Richard Lawrence
Markedsdirektør
TINE
Rick has spent over 20y in FMCG marketing leading iconic brands including Heineken, Cadbury and Oreo in Northern Europe and South East Asia. As CMO at TINE Group he has overseen the re-organisaiton of marketing into part of one integrated commercial team, the relaunch of one "Tine brand", Tine's first Category Growth Platforms, and developed new Ways of Working for Tine marketing team based on the infamous Laws of Growth.