The Triple Threat: B2B Marketing’s Top 3 Trends for 2021
09.02.2021 02:08:00 09.02.2021 02:13:00
2020 threw every B2B marketer for loop after loop. How do you get your footing for the next 12 months? B2B marketing executive and innovation strategist Carla Johnson lays out the three things that B2B marketers need to get right in 2021. She’ll walk you through the trends and specifics of where to dedicate your time, team and budget so you can deliver the vision, market position and growth your company needs to succeed.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.
Carla Johnson
International Keynote Speaker. Best-Selling Author. CMO.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.