This article was first published on thebrandproject.com
First things first…
- An acquisition, merger or integration, or change of business focus – meaning a major change of the business practice.
- Declining business performance on all levels – resulting in talent drain, stagnation, negative growth numbers, and customer churn. As a result, needing to change the business to meet these challenges.
What is a rebrand – really?
When to consider a rebrand. The seven most common reasons:
Your firm finds itself in a situation where competition is more visible than before
The most obvious reason to rebrand is when you enter a merger or acquisition scenario. This usually is a matter-of-fact activity for the acquired brand, but can also be a strategic opportunity for the acquiring firm
Entering a new market can be a new region, a new set of customers, or simply changing your target audience because of changes in the decision
A new product or vertical often demands
Your employer brand does not have enough pull. Your ads don’t attract the right talent and your recruitment agency struggles to provide you with stellar candidates your firm wants to build its future on. If this sounds familiar your brand is probably not doing you any favors, and both your business, your perception, and your position may be off.
Attracting and retaining the right talent is one of the eight winning core strategies of successful brands
When electrical cars became a thing again about 20 years ago, customers wanted the comfort and ease of their ICE powered cars transferred to electrical drivetrains. However, early adopters of the electrical wave we
Lastly. You startup is succeeding, you have surpassed the scale-up stage and are now growing at a fast, yet controllable rate. This stage usually requires a close look at structures, focus, communication and – brand.
Once you manage a company with more than a certain amount of people
Already know it's time for a rebrand?
Then this article might be for you.
Process of rebranding
When not to rebrand